Balance Studio Identity
Client: Balance
Year: 2013
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson
Balance is a Chattanooga-based yoga and arts studio, serving children and families. The studio’s mission is to find harmony in all facets of life, including body and mind. Although launching in 2013, the studio has since closed their physical space, opting to serve schools on-site in the Chattanooga metro area.
The wordmark embodies the studio’s name and aim. A stacked ‘Balance’ harmoniously and enthusiastically sits atop a circle, which can be interpreted as a yoga ball, or an exclamation point. The word’s segmented structure creates energy and motion, while the brand’s primary colors serve a family-friendly tone.
Year: 2013
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson
Balance is a Chattanooga-based yoga and arts studio, serving children and families. The studio’s mission is to find harmony in all facets of life, including body and mind. Although launching in 2013, the studio has since closed their physical space, opting to serve schools on-site in the Chattanooga metro area.
The wordmark embodies the studio’s name and aim. A stacked ‘Balance’ harmoniously and enthusiastically sits atop a circle, which can be interpreted as a yoga ball, or an exclamation point. The word’s segmented structure creates energy and motion, while the brand’s primary colors serve a family-friendly tone.
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