Georgia-Pacific Fireguard Microsite
Client: Georgia-Pacific
Year: 2014
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson, Strategist Kenny Ferguson
A promotional microsite for Georgia-Pacific’s line of fire-resistant gypsum board, ToughRock® Fireguard 45™. Given the mundane nature of the product, our team sought engagement through educational interactivity and playful, but purposeful, iconography.
Users are presented with a series of checklist questions to assure fire-safety in their home. As they progress, the custom-gridded iconography is paired with a simple scroll-trigger to create an overlapping yet seamless transition from question to question. Accented with custom responses depending on your answer, the result is a delightfully interactive experience for what may be the banalest of products—drywall.
Year: 2014
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson, Strategist Kenny Ferguson
A promotional microsite for Georgia-Pacific’s line of fire-resistant gypsum board, ToughRock® Fireguard 45™. Given the mundane nature of the product, our team sought engagement through educational interactivity and playful, but purposeful, iconography.
Users are presented with a series of checklist questions to assure fire-safety in their home. As they progress, the custom-gridded iconography is paired with a simple scroll-trigger to create an overlapping yet seamless transition from question to question. Accented with custom responses depending on your answer, the result is a delightfully interactive experience for what may be the banalest of products—drywall.
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