Georgia-Pacific Fireguard Microsite
Client: Georgia-Pacific
Year: 2014
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson, Strategist Kenny Ferguson
A promotional microsite for Georgia-Pacific’s line of fire-resistant gypsum board, ToughRock® Fireguard 45™. Given the mundane nature of the product, our team sought engagement through educational interactivity and playful, but purposeful, iconography.
Users are presented with a series of checklist questions to assure fire-safety in their home. As they progress, the custom-gridded iconography is paired with a simple scroll-trigger to create an overlapping yet seamless transition from question to question. Accented with custom responses depending on your answer, the result is a delightfully interactive experience for what may be the banalest of products—drywall.
Year: 2014
Role: Art Director, Designer
Team: Creative Director Stefan Kjartansson, Strategist Kenny Ferguson
A promotional microsite for Georgia-Pacific’s line of fire-resistant gypsum board, ToughRock® Fireguard 45™. Given the mundane nature of the product, our team sought engagement through educational interactivity and playful, but purposeful, iconography.
Users are presented with a series of checklist questions to assure fire-safety in their home. As they progress, the custom-gridded iconography is paired with a simple scroll-trigger to create an overlapping yet seamless transition from question to question. Accented with custom responses depending on your answer, the result is a delightfully interactive experience for what may be the banalest of products—drywall.
![](https://freight.cargo.site/t/original/i/ebaf3f134562035fa725a1bc9e99430cfece8a47284a3dd8ac92687906850ced/gp-icon-grid-07.jpg)
![](https://freight.cargo.site/t/original/i/58de466dc0695bd31fb972186cdbd3ef08ce484003243223eb295a86e37ea0af/gp-screen1.jpg)
![](https://freight.cargo.site/t/original/i/19c42f6543271522aa079e2f073c0170ffe3a61c83bc48f1b42b196e19a8829b/gp-screen-2.jpg)
![](https://freight.cargo.site/t/original/i/2dcbc580903bcf0fa2746fa6a3d49987da0be8fbd44a0426acf0efc3d3e2d552/gpscreen-3.jpg)
![](https://freight.cargo.site/t/original/i/262c3436d23f2d7f60603227919c91fb8d845b7bc3f3893e4fbb7e20a98912c4/gp-screen-6.jpg)
![](https://freight.cargo.site/t/original/i/3afb0a2d314273839326171168cf46ca39fb7c6940de290bde9103d6cdba9244/firegaurd-7.jpg)
![](https://freight.cargo.site/t/original/i/66a3b500bd6bc2f2cc1ae9c48c473429e7d51ef84c1bdb827ec8445544956667/firegaurd-4.jpg)
![](https://freight.cargo.site/t/original/i/9b84f2d4fb1e0f054e40305e0a4ea97dc9f66ad071fc2e9c9fa958b0758a4816/firegaurd-5.jpg)
![](https://freight.cargo.site/t/original/i/896164995cbb2a22d4665fc74abcd315464b2a14c664618a2846facb717f1fb2/gp-screen-5.jpg)
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