The Bling Ring Film Website
Client: A24 Film
Year: 2013
Role: Creative Director, Designer
Team: Developer Nate Steiner
Official promotional site for Sofia Coppola’s ‘The Bling Ring’ starring Emma Watson. The film examines themes of privilege, vanity, and consumerism through a morally ambiguous lens.
The site conceptually mirrors these themes by allowing users to “shop” for the wardrobes and accessories appearing in the film. However, when a user attempts to buy an item, their purchase price is deemed “free” and leads to various quotes from the film justifying one’s temptations to simply steal the item.
Year: 2013
Role: Creative Director, Designer
Team: Developer Nate Steiner
Official promotional site for Sofia Coppola’s ‘The Bling Ring’ starring Emma Watson. The film examines themes of privilege, vanity, and consumerism through a morally ambiguous lens.
The site conceptually mirrors these themes by allowing users to “shop” for the wardrobes and accessories appearing in the film. However, when a user attempts to buy an item, their purchase price is deemed “free” and leads to various quotes from the film justifying one’s temptations to simply steal the item.
![](https://freight.cargo.site/t/original/i/1a794d56400d9d36ab7d97b6efc09716a4c94ccaabbffae9c1fa524fe3739e4a/blingring-home.jpg)
![](https://freight.cargo.site/t/original/i/dac6bf25be47aba706c0fbbe56cce2bebff5d45d3fa0beb3114a106d069f7065/blingring-screen1.jpg)
![](https://freight.cargo.site/t/original/i/6a2cc563ed4d5cb40234bb75dac221a3709f307a8b535885d2bd18637d807de3/blingring-screen2.jpg)
![](https://freight.cargo.site/t/original/i/c7afce8e22d6b16ea0f0af5bbc7f505f8d7a166dcf3e8b70a6e2699c815ca0cb/blingring-screen3.jpg)
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